Some Quick Facts & Information On Advertising To The GLBTI Community:

Gays and lesbians are more likely than their non-gay counterparts to report that print and television advertising ads give them "information they can use" (20% of gays and lesbians, 15% of heterosexuals).
(Source: Harris/Witeck-Combs)

Nearly a third (32%) of gays and lesbians feel that magazine ads are informative compared with 28 percent of heterosexuals.
(Source: Harris/Witeck-Combs)

72% of gays and lesbians prefer to buy from companies that advertise to them directly.
(Source: Harris/Witeck-Combs)

89% of gays and lesbians are highly likely to seek out brands that advertise to them; the majority are willing to pay a premium for quality products and services.
(Source: Simmons)

Under 6% of gay male households have children, so gay men have more discretionary income to spend than the average family – giving them more per capita buying power than most segments.
(Source: Fall 2006 Simmons Gay & Lesbian Consumer Study)

Compared to the national average, gay Americans are twice as likely to own a prestige-luxury vehicle and four times more likely to shop at Neiman Marcus.
(Source: @Plan 2005)